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Campaigns launched in class
You set up your first search campaign during the course: keywords, match types, negatives and budget.
Diploma in Digital Marketing
Launching campaigns is easy. Defending the results isn't
Forty hours to master the platforms that carry digital marketing today — Meta Ads, Google Ads, email marketing and eCommerce — and, above all, to know how to measure what they produce and explain it with numbers.
No prerequisites beyond a high school diploma. Theory and practice in every session.
Diploma from a U.S. university
Highly qualified faculty
Personalized classes
International network
The diploma
The techniques, the tools and the measurement
You'll explore the practical techniques and skills to design strategies that connect with your audience in the digital environment. You'll work with Google Ads, Meta Ads, Google Analytics and email marketing platforms, and cover topics like neuromarketing and sales funnels.
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From click to sale
The full funnel — TOFU, MOFU, BOFU — with remarketing, SEO and SEM working together in a multichannel model.
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Audit before tactics
You learn to audit your current digital presence, internal and external, and to assess opportunities with a SWOT matrix.
Syllabus
Four weeks, six blocks
01Week 1
Meta Ads Manager
Fundamentals of digital marketing and brand strategy, applied directly in Meta's ads manager.
Content marketingAudience segmentationCampaign objectivesOrganizing digital assetsBudget forecasting
02Week 2
Search marketing on Google Ads
The dynamics of SEM and launching your first campaign, including the Display Network and traffic tracking with UTM parameters.
Keyword planningMatch types and negativesDisplay NetworkUTM parameters
03Week 3
Email marketing, neuromarketing and the multichannel model
Database marketing and essential metrics; a session on neuromarketing applied to the digital environment; and building the complete multichannel strategic model.
Choosing a platformA/B testingDigital marketing auditSWOT strategyTOFU · MOFU · BOFU funnelRemarketing
04Week 4
Introduction to eCommerce
How an eCommerce platform works, how to drive traffic to it, and what to consider when choosing where to set up an online store.
Platform featuresTraffic generationPayment gateways
Profile
Who it's for
Professionals and executives in administrative roles, and entrepreneurs who want to build their skills in digital marketing and eCommerce. In particular, anyone looking to better understand the customer and use digital channels to create value throughout the buying journey.
- Plan online activities and marketing actions with strategic judgment.
- Apply the concept of the virtual store to the professional marketing of products and services.
- Segment and analyze target markets and build a coherent promotional mix.
- Explain the ethical and legal considerations of digital marketing.
The Graduate Program in Strategic Marketing is a parallel specialization: it does not count credits toward the MBA. To build credits toward the master's degree, the path is the Graduate Program in Management and Leadership.
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Reserve your spot in the next group
An advisor confirms the next start date and explains the enrollment process. We contact you within 24 hours.
Phone+503 2250-3050
CampusMillennium Plaza, 2nd floor, suite 219
Paseo General Escalón 3675, San Salvador
Paseo General Escalón 3675, San Salvador
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An advisor will contact you within 24 hours.