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Coordinating teams, not just filming
You learn to direct writers, camera operators, sound, art, casting, editing and post-production. The role is one of creative coordination.
Diploma in Audiovisual Production
This isn't a film-theory course. Every week closes with a deliverable: a developed idea, a production book, a recording, and the final delivery. Audio and video as an integral part of a company's marketing strategy.
Requires your own equipment. Check the technical list before enrolling.
The diploma
Digital audio and video tools as an art form and as an integral part of a company's marketing strategy. Students analyze pieces — from online promotions to feature films — to understand how audio and video carry a narrative.
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You learn to direct writers, camera operators, sound, art, casting, editing and post-production. The role is one of creative coordination.
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Composition, color theory, narrative and editing. How audio and video work together to tell a coherent story.
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Identifying copyright and intellectual-property standards when creating audiovisual work — what almost nobody teaches.
Syllabus
Digital audio and video tools as an art form and as an integral part of a company's marketing strategy. Students analyze pieces — from online promotions to feature films — to understand how audio and video carry a narrative.
The production process and how a piece takes shape: how an idea is born, what pre-production is, audiovisual language and editing.
Cameras and their formats, ways of capturing audio, building the crew — art, casting, scouting — and narrative formats.
The filming process: composition, lighting, digital compositing for film and video, and video production from idea to treatment.
What editing software can do, the post-production process, digital image transformation, and deliverables and their distribution.
Before you start
This diploma is taken by producing. It's worth checking your equipment before day one.
The Graduate Program in Strategic Marketing is a parallel specialization: it does not count credits toward the MBA. To build credits toward the master's degree, the path is the Graduate Program in Management and Leadership.
Take the first step
An advisor confirms the next start date and explains the enrollment process. We contact you within 24 hours.
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An advisor will contact you within 24 hours.