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Low capital, high potential
The emphasis is on ventures that start with little investment. It also covers how to attract investors and minimize expensive financing sources.
Diploma in Starting a Small Business
Getting a job isn't the only way out
Twenty-five topics that run from discovering the idea to customer service, with an emphasis on ventures that need little starting capital but carry high growth potential.
Corresponds to course GEB1112S in Keiser University's official catalog.
Diploma from a U.S. university
Highly qualified faculty
Personalized classes
International network
The diploma
Starting a Small Business
Designed for anyone who wants to build their own business. Size doesn't matter: the focus is on ventures with low starting capital and high potential, and on securing financing without turning to the most expensive sources.
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Also for businesses already running
If you already own a business and want to accelerate its growth, the program covers the vital areas: marketing, finance, human resources and operations.
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Legal and accounting structure
Choosing the right legal structure and knowing when you need advice from a lawyer and an accountant. Two decisions that get expensive when made too late.
Syllabus
Four weeks, four stages
Designed for anyone who wants to build their own business. Size doesn't matter: the focus is on ventures with low starting capital and high potential, and on securing financing without turning to the most expensive sources.
01Week 1
Getting ready and defining the market
How to create or discover a business idea, decide between part-time and full-time, and assess whether it's better to start from scratch or buy an existing business.
Discovering the ideaDefining the marketMarket researchBuying vs. starting
02Week 2
Structure and business plan
Naming the business, choosing its legal structure, and building a business plan that can withstand outside scrutiny.
Legal structureBusiness planLegal and accounting advice
03Week 3
Financing and setup
Financing through family, attracting investors, and debt financing. Choosing a location, professional image, inventory and insurance.
InvestorsDebt financingLocationInventory and insurance
04Week 4
Brand, sales and operations
Hiring employees, technology and website, brand building, advertising, sales techniques, customer service and digital marketing.
Brand buildingAdvertisingSales techniquesCustomer serviceDigital marketing
The Graduate Program in Strategic Marketing is a parallel specialization: it does not count credits toward the MBA. To build credits toward the master's degree, the path is the Graduate Program in Management and Leadership.
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