Diploma in Principles of Business Intelligence

You have the data. What's missing is the dashboard that decides

Forty hours to move from the spreadsheet to the system: define the KPIs that matter, build the dashboard in Power BI, connect it to a data warehouse, and understand what a model can and can't predict.

No prior technical experience required, but familiarity with Excel helps.

Diploma from a U.S. university Highly qualified faculty Personalized classes International network

The diploma

Principles of Business Intelligence

Focuses on the features, uses and design strategies of technology-based support for managerial decisions, with an emphasis on data-driven techniques for business intelligence and corporate decision-making.

i

Power BI, end to end

From your first scorecard to a dashboard connected to a SQL data warehouse. You leave with a system you built, not with theory.

ii

From data to KPI

The difference between data, information and knowledge, and how to align management with strategy through key performance indicators.

iii

A doorway into predictive analytics

What machine learning is, how supervised learning differs from unsupervised, and what to realistically expect from a model.

Syllabus

Four weeks, four stages

Focuses on the features, uses and design strategies of technology-based support for managerial decisions, with an emphasis on data-driven techniques for business intelligence and corporate decision-making.

01Week 1

BI fundamentals and your first dashboard

What Business Intelligence is and what a KPI is. How companies organize themselves to apply BI, what each data role actually does, and building your first scorecard.

BI conceptKPIsStrategic alignmentBI componentsFirst dashboard
10 hours
02Week 2

Exploratory analysis

The difference between data, information and knowledge. Basic descriptive statistics and exploratory analysis in Excel, before moving on to Power BI.

Descriptive statisticsExploratory analysisExcelPower BI basics
10 hours
03Week 3

Databases and data warehousing

Why databases matter in business. A Power BI dashboard fed by a CSV source, then by a SQL data warehouse.

CSV sourcesData warehouseSQLConnected dashboards
10 hours
04Week 4

Machine learning and predictive analytics

What predictive analytics is about and how professionals apply it. Machine learning algorithms and the difference between supervised, unsupervised and deep learning.

Predictive analyticsML algorithmsSupervised learningDeep learningReal cases
10 hours

Profile

Who it's for

Professionals in business, administration, IT or statistics, entrepreneurs, and anyone who wants to put data to work improving their business strategy. No prior technical experience required.

  • Apply fundamental Business Intelligence knowledge to business analysis.
  • Assess the impact of decision-support tools within an organization.
  • Design and build a BI system in Power BI, with reports and dashboards.
  • Use statistical techniques to estimate means and proportions in business problems.
  • Design a data warehouse for data management and storage.
  • Carry out exploratory analysis and apply predictive models to historical data.

The Graduate Program in Strategic Marketing is a parallel specialization, not a step on this path. It goes deeper into marketing without counting credits toward the MBA.

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CampusMillennium Plaza, 2nd floor, suite 219
Paseo General Escalón 3675, San Salvador

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